by the light of the moon

The ALA's use of MySpace is interesting. The space itself is quite unattractive, though the content, including a video interview of Laura Bush on libraries and librarianship, is engaging.

The BL's use of FaceBook is an interesting contrast. the website is much less cluttered and more attractive, conversely with less accessible and/or useful information.

Ning looks like it proved a useful way for the Beyond Hype participants to communicate with each other before and during their conference.

The use that worldwide hotel chain Starwood makes of Second Life could be a useful application of this technology by libraries.

Starwood have built a mock-up of their new hotel concept that functioned as a laboratory. The company observed how people moved through the space, and even how they used the furniture. Virtual hotel customers also posted feedback on a blog.